The client wanted to create a trendy microsite to present current industry trends. They wanted the site to feel dynamic and encourage the user to explore. (Logos and identifiers have been removed)
First Option:
Web:
I also presented them with the mobile option, so they could see how the overall design would work for their average user. (Executives that are typically traveling)
Overall the client loved the look and feel of the website but they wanted to incorporate icons without verbiage. They felt this would align with the idea of allowing the users to “explore.” We attempted to discourage them from removing all relevant navigational cues, but they were adamant about having an element of “surprise.” So I designed icons to correspond with the categories.
The final comp, before development:
